Читать книгу Growing Pains - Flamholtz Eric G. - Страница 5

This book is addressed to anyone interested in organizational success and failure. This includes the owners, managers, and employees of companies ranging from start-ups to global leaders to those in need of revitalization. The concepts, frameworks, and tools described in this book will also be of interest to investors, bankers, and venture capitalists, and to students and management scholars who are interested in answering the fundamental question, “Why, after successful or even brilliant beginnings, do companies often lose their way with many (if not most) even experiencing decline and bankruptcy?”

To answer this question, we identify the underlying factors that promote long-term success and describe what organizations must do to successfully manage the transitions they face as they grow. Case studies of companies at different stages of growth – drawn from a wide variety of industries – are included to illustrate different aspects of the transitions that must be made over the entire life cycle of organizations. The cases also show how the frameworks provided in this book can be used as conceptual maps of what needs to be done by an organization at each developmental stage. In addition, the book specifies the adjustments the founder or the CEO of an entrepreneurial company needs to make so that he or she can grow with the organization (as Howard Schultz did at Starbucks) and not be left behind.