Читать книгу The Business of Being YOU - Fleur Brown - Страница 6

 Ask yourself, are you willing to be visible? Commit emotionally to having a personal profile. Write down some of the things that may come up for you as you increase your visibility.

 Understand your objectives. A profile for a profile’s sake is an empty outcome. Get to the bottom of what’s driving your desire to be visible. For example, you may want a promotion or a bridge to a new career, you may want to attract more income, or you may want more acknowledgements for your work in a particular field? Write down your three main objectives.

 Think about a high-profile individual you admire.What is it about them that most attracts you? Do a little digging. Find out more about what led them to their current success. Did they publish a book? Do they have a strong media profile? What kinds of comments do they attach themselves to in the media? Do they come across as a confident person? Did they struggle to become a confident public speaker? How does their profile contribute to their success?

 Set goals. Put realistic timeframes around your goals to keep your motivation high. I would suggest that, in the first instance, you keep your goals achievable within a twelve-month period. For example, you may want to give an industry talk at a particular institution. You may want to build a relationship with a particular journalist who follows your field of endeavour, or you may want to publish and distribute a white paper in a particular area.

 Identify and set aside the resources to follow a twelve-month profile-building plan. What do you need to support you? More time to focus on writing? Permission from your superiors or your family? Some media training? More speaking opportunities? Industry body involvement? (This section will be easier to complete after reading following chapters).

There’s no question that having a strong personal brand offers you the opportunity to exert extraordinary influence. How you choose to use that influence is a question only you can answer. I hope you will use it to bring about meaningful, positive change within your area of passion.

Learning how to identify and tap into that passion is essential to developing confidence and an important to growing a powerful personal brand. And that’s covered in the next chapter.