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“In the 20 years that I have known Greg, I have rarely met a more consummate professional; he is a true credit to his profession. The wisdom he shares in his book is not to be missed.”

– Thomas D. Giachetti, Esq., Chairman, Securities Practice Group, Stark & Stark

“If culture is ‘what happens when no one is watching,’ Greg Friedman's book gives the owners and leaders of advisory businesses a detailed and very practical guide to making sure that the right things happen in their firms. The value of the book comes from not just its thorough treatment of the subject but also the practicality of the advice – Greg continues to lead one of the premier firms in the industry and he has the ‘battle scars’ to prove it.”

– Philip Palaveev, CEO, The Ensemble Practice, LLC, and industry consultant

“Advisory Leadership provides great advice with real-life action steps for any business. It is an excellent book for business leaders.”

– Dan Skiles, President, Shareholders Service Group

“Greg is a successful entrepreneur who has been sharing his experiences and offering advice to the advisory industry for many years. As a colleague and friend, I am excited that Greg has formalized his teachings in this amazing book. His straightforward advice is easy to absorb, and each chapter is full of practical strategies and tactics that can be implemented simply and will have an immediate impact on your business.”

– Kelli Cruz, Founder, Cruz Consulting Group