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Copyright 2010 Harvard Business School Publishing Corporation

Originally published in the Harvard Business Review in May 1989

Reprint #R0507NA

All rights reserved

Printed in the United States of America

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No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@harvardbusiness.org, or mailed to Permissions, Harvard Business Review Publishing, 60 Harvard Way, Boston, Massachusetts 02163.

Library of Congress Cataloging-in-Publication Data

Hamel, Gary.

Strategic intent / Gary Hamel, C.K. Prahalad.

p. cm. — (Harvard business review classics)

ISBN 978-1-4221-5516-5 (paperback : perm. paper)

1. Strategic planning. I. Prahalad, C. K. II. Title.

HD30.28.H344 2010

658.4’012—dc22

2010002892

The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.