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FOREWORD

CHAPTER I The Rise and Fall of Maxim & Gay

THE BIRTH OF AN IDEA TO COIN MONEY

THE HIGHER MATHEMATICS OF THE OPERATION

HOW "THE ONE BEST BET" WAS COINED

REAL INSIDE TURF INFORMATION

THE PUBLIC ASKS TO BE MYSTIFIED

PRESTIGE RESTORED BY A CLERK'S RUSE

A BOASTFUL RACE PLAYER GIVES AID

FORTUNE CHANGES HER MOOD AND SMILES AGAIN

THE KENTUCKY COLONEL FALLS IN LINE

BETTING THE PUBLIC'S MONEY AT GREAT PROFIT

$130,000 IS LOST AND WON IN A DAY

A DISASTROUS NEWSPAPER WINDUP

CHAPTER II Mining Finance at Goldfield

A PARTNERSHIP OF PURE NERVE

BUCKING THE TIGER ON THE DESERT

BIDDING $3,000,000 WHEN BROKE

MILLIONS IN THE VISTA HELD NO CHARMS

"HUMAN INTEREST" VERSUS TECHNICAL MINING

BEGINNING THE ADVERTISING BUSINESS

SOME ADVERTISING THAT PAID

BUILDING GOLD MINES WITH PUBLICITY

HAIR-RAISING STORIES FOR DISTANT READERS

THE MERCURY OF SPECULATION

THE BIRTH OF BULLFROG

ENTER, CHARLES M. SCHWAB

WHY THE BOTTOM FELL OUT

HOW ABOUT THE PUBLIC'S CHANCES?

JUMPING JACK MANHATTAN

CHAPTER III The Brewing of a Saturnalia of Speculation

TRYING IT ON THE STRAY DOG

ADVERTISING FOR THINKERS

YES, "BUSINESS IS BUSINESS"

FORTUNES THAT WERE MISSED

THE TALE OF BULLFROG RUSH

PRIZE FIGHTS AND MINING PROMOTION

THE YEAR OF BIG FIGURES

THE STORY OF GOLDFIELD CONSOLIDATED

AT THE HEIGHT OF THE FRENZY

CHAPTER IV The Greenwater Fiasco

GETTING INTO THE GAME

ALL THE COPPER IN THE WORLD

THE COLLAPSE OF GREENWATER

THE SHAME AND THE BLAME

CHAPTER V On the Eve of the Great Goldfield Smash

THE RISE OF WINGFIELD AND NIXON

THE WINNINGS OF A TENDERFOOT

I AM LANDED HIGH AND DRY

THE BEGINNING OF THE RAID

SOME PERTINENT PERSONALITIES

THE TIME WHEN MONEY TALKS

CLOUDS IN THE WESTERN SKY

FROM CREDIT TO CRASH

DOWN WITH THE SULLIVAN TRUST COMPANY

SOME HINDSIGHT THAT CAME TOO LATE

CHAPTER VI Nipissing and Goldfield Con

AN ORGY IN MARKET MANIPULATION

THE GUGGENHEIMS ENTER NIPISSING

NIPISSING ON THE TOBOGGAN

WHO GOT THE $75,000,000?

THE WONDER MINING-CAMP STAMPEDE

TEAGUE ATTACKS SENATOR NIXON

"CALLING FOR A SHOW-DOWN"

MANIPULATING GOLDFIELD CON

ENTER, NAT. C. GOODWIN & CO.

THE STORY OF THE GOLDFIELD LABOR "RIOTS"

THE DEATH OF GOVERNOR SPARKS

CHAPTER VII Rawhide

REAL GOLD AT RAWHIDE

THE RAWHIDE COALITION MINES COMPANY

A RACE OF GAMBLERS

CHAPTER VIII The Press Agent and the Public's Money

PUBLICITY VIA ELINOR GLYN

"AL" MILLER'S SIEGE

THE FUNERAL ORATION FOR RILEY GRANNAN

AMONG THE "BIG FELLOWS"

THE REVERSE ENGLISH

THE POWER OF THE PUBLIC PRINT

RAWHIDE AGAIN

CHAPTER IX The Wall Street Game

GOOD BIG FISH VS. BAD LITTLE FISH

RIGHTEOUS WALL STREET AND THE "SUCKER" PUBLIC

THE MARKETING OF MINING STOCK

I BUCK THE WALL STREET GAME

THE "DOUBLE-CROSSING" OF RAWHIDE COALITION

"INSIDE" MARKET SUPPORT

CHAPTER X Enter, B. H. Scheftels & Company

MORE TRUTH ON THE "MINING FINANCIAL NEWS"

THE SCHEFTELS PRINCIPLES

THE SCHEFTELS COMPANY AGAINST MARGIN TRADING

CHAPTER XI A Fight to the Death

THE FIRING OF THE FIRST GUNS

THE STORY OF ELY CENTRAL

THE ASSAULT ON ELY CENTRAL

THE CLASH OF BATTLE

A BOMBSHELL IN THE ENEMY'S CAMP

A GOVERNMENT RAID IS RUMORED

THE RAID ON B. H. SCHEFTELS & CO.

A TOOL'S CONFESSION

THE GUGGENHEIMS

CHAPTER XII The Lesson of It All

My Adventures with Your Money

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