Читать книгу Globalization - George Ritzer - Страница 15
SOME OF THE BASICS
ОглавлениеIn spite of the focus in this book on globalization, there are many scholars who do not accept the idea that we live in a global age (see Chapter 2). Nevertheless, this book embraces, and operates from, a “globalist” perspective (Hirst et al. 2015) – globalization is a reality. In fact, globalization is of such great importance that the era in which we live should be labeled the “global age.”
Debates about globalization are one of the reasons that there is undoubtedly no topic today more difficult to get one’s head around, let alone to master, than globalization. However, of far greater importance are the sheer magnitude, diversity, and complexity of the process of globalization which involves almost everyone, everything, and every place and each in innumerable ways. (The concept of globality refers to the condition [in this case omnipresence] resulting from the process of globalization [Kühnhardt and Mayer 2019].)
For example, this book is being written by two Americans; our editor, managing editor and copy-editor are in England; reviewers are from four continents; the book is typeset in India; the book is printed in the USA and distributed by the publisher throughout much of the world; and you might be reading it today on a plane en route from Vladivostok to Shanghai. Further, if it follows the pattern of many of our other books, it may well be translated into Russian, Chinese, and many other languages. This book is also available for download onto wireless devices of all kinds. This would make the book highly liquid since it would be possible for it to be accessed anywhere in the world at any time.
Before proceeding to the next section, a note is needed on the use of metaphors (Brown 1989), which will occupy a prominent place in the ensuing discussion. A metaphor involves the use of one term to better help us understand another term. Thus in the next section, we will use the metaphor of a “solid” to describe epochs before the era of globalization. Similarly, the global world will be described as being “liquid.” The use of such metaphors is designed to give the reader a better and a more vivid sense of the global age and how it differs from prior epochs.