Читать книгу CRM 100 Success Secrets - 100 Most Asked Questions on Customer Relationship Management Software, Solutions, Systems, Applications and Services - Gerard Blokdijk - Страница 9

CRM Product

Act! is the name of a leading customer relationship management (CRM) product that can help both individuals and corporations become better at managing their customer relationships so that productivity goes up and profits increase too. Act! is a product from Sage Software.

With Act! around, you can organize data about your contacts, manage tasks daily, and improve communication with your

clients so that productivity goes up. With a total of 2.7 million people using it and 41,000 corporate clients satisfied with its use, you will not find it hard to believe that Act! is THE top CRM software on the market today.

You can use Act! in various ways to get your CRM jobs done.

For one thing, Act! can be used in combination with Microsoft Excel, Microsoft Outlook, and Microsoft Word so that you can use the functions of both Act! and these programs seamlessly. If you are the type who needs close coordination with contacts, then Act!

might be the perfect program for your needs.

Sage Software made Act! an easy, user-friendly product that can be readily deployed out of the box or even customized specially for your business requirements, as deemed necessary. This means you need not go out of your mind trying to figure out complicated programs from other manufacturers with Act! around to help you.

It also leaves you with more time, energy and mental resources intact that you can devote to making your core business function better and more efficiently which is what any CRM product worth its sale price ought to be able to do in the first place.

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What is the Best CRM for You?

Best CRM is not an individual product or software system that you simply buy, install then start running daily. Best CRM

translates to optimal Customer Relationship Management which is more of an organizational philosophy than just a business function.

In short, Best CRM is a way of life that the members of your organization have to espouse.

That being said, it is possible to derail any CRM efforts by choosing a CRM software system for your organization that does not function well. Thus, it is equally important to balance using the Best CRM practices with use of the best CRM software you can get with your budget.

You should look at the functionality of the CRM system you are aiming to get before you decide to get it. In plain words, can this CRM software help you secure the optimal CRM results you were aiming for? If it does not, you should stop looking at how cheaply it is being offered to you and scout around for a better one instead.

Examine the advantages and disadvantages of the system

under scrutiny well, with emphasis on how this system can help make customer relationship management easier. If the system is all bells and whistles but no substance, then you should drop it and look at other options. A cute system is not going to help you as much as a highly functional system.

Ask for the opinion of others you trust who know what you will be using this CRM system for. Sometimes, others may see another angle to the system than that which is obvious to you. If they will be using the system with you once it has been deployed,

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then it becomes more important than ever to get a good CRM

system.

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Getting Optimal Use Out of Your Preferred