Generation Impact
Реклама. ООО «ЛитРес», ИНН: 7719571260.
Оглавление
Goldseker Sharna. Generation Impact
PRAISE FOR GENERATION IMPACT
ACKNOWLEDGMENTS
CHAPTER 1. Introduction: The Most Significant Philanthropists Ever
Big Donors, Big Impact
The New Golden Age of Giving
The Coming Impact Revolution
Who Are These Gen Xers and Millennials?
In Their Own Words
Using This Book
PART ONE. The Impact Revolution
CHAPTER 2. Show Me the Impact
Impact Obsession
Moving the Needle
The Power of Seeing
What Does This Mean?
CHAPTER 3. Changing Strategies for a New Golden Age
Passionate about Strategy
Same Issues, Bigger Impact
Strategies for Success
Give Local – But Differently
What Does This Mean?
CHAPTER 4. Why Not Innovate?
Excited About Innovation, Okay with Blurriness
The New Tool Belt
Using Every Tool for Impact
Aspirational Innovators
Being Unreasonable to Do Something Extraordinary
Taking Risks and Failing Forward
What Does This Mean?
PART TWO. Going All In
CHAPTER 5. The “Do Something” Generation
Get Out There and Do It
Looking for a Real Relationship
With Great Power Comes Great Responsibility
Engaged Donors Are Bigger, Better Donors
What Does This Mean?
CHAPTER 6. More Than an ATM
Valuing Me for Me
More Than a Party Planner
The Value of Talent
What Does This Mean?
CHAPTER 7. Inspirational Peer Pressure
Transformation Not Transaction
Filling the Learning Gap
A Little Inspiration
Peer Giving Is Strategic Giving
What Does This Mean?
PART THREE. Respectful Revolutionaries
CHAPTER 8. Living Values Seamlessly
Values, Not Valuables
Origins, Where the Values Come From
A Delicate Balance
Living Seamlessly and Managing Up
What Does This Mean?
CHAPTER 9. On the Shoulders of Giants
The Importance of the Family Narrative
Learning Your Past to Shape Your Future
Taking Stewardship to the Next Level
Balance Takes Many Forms
What Does This Mean?
CHAPTER 10. Fielding a Multigenerational Team
A New Multigenerational Landscape
Know‐How and Know‐Who
Building Peerage, Not Adding a Kids' Table
Respecting Generational Personalities
What Does This Mean?
CHAPTER 11. Next Gen Philanthropic Identity
The Importance of Becoming
The Difficulty of the Launch
Breaking Norms: Next Gen Is Now Gen
What Does This Mean?
CHAPTER 12. Conclusion: Making the Most of the Golden Age of Giving
The Coming Revolution
Will the Golden Age Really Be Golden?
Seek Transformation Not Transaction
Use Your Power for Good
The Next Gen Is the Now Gen
APPENDIX. Methods and Data
Data Collection and Analysis
Characteristics of the Sample
Current Limitations and Future Research
ABOUT THE AUTHORS
Отрывок из книги
SHARNA GOLDSEKER
MICHAEL MOODY
.....
Next generation members of wealthy families, as well as our modern nouveau riche, are sometimes criticized for playing in the charity space merely because it is an expected accoutrement of privilege and status. Having a family foundation becomes de rigueur. Of course, this will be true for some of the next generation of prominent donors. But as the research in this book shows, we find that the next gen donors in the vanguard of philanthropic change don't conform to this image. In fact, they hate it. They certainly encounter peers who are just in it for the photo on the society page, but they emphatically scorn those kinds of donors. And it is these active, earnest major donors who are emerging as the trailblazers of the next gen, setting the path for their generation's style of giving. What's different about them? They dislike the showy donor appreciation walls and fancy galas. They would much rather be out in the field contributing to programs that really work or trying out some experimental idea that has the potential to go to scale. They want to give for tangible results or not at all. What they have in mind for their era of giving is nothing short of revolutionary change.
Next gen donors are so focused on changing philanthropy to increase impact that we believe they are on the leading edge of what will become an Impact Revolution in philanthropy. They are eager to change whatever needs to change – even if that makes other donors, nonprofits, or anyone else uncomfortable – if doing so will help move the needle in a significant way on the problems philanthropy is trying to address. And they want to revolutionize philanthropy now, while in their 20s and 30s, rather than wait until their mature years. They want impact to be their generation's defining feature.
.....