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Copyright 2019 by Greg Githens. All rights reserved. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise) without either the prior permission of the publisher or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923; 978.750.8400; fax 978.646.8600; or on the web at www.copyright.com.

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Quotes from pp. 2, 46, 57, 61, 107, 115, 119, 121, 123, 127, 129–130, 153, 175, 212, 214, 223, and 257 from Who Says Elephants Can’t Dance?: Inside IBM’s Historic Turnaround by Louis V. Gerstner. Copyright © 2002 by Louis V. Gerstner Jr. Reprinted by permission of HarperCollins Publishers.

Library of Congress Control Number: 2018967236

Paperback ISBN: 9781938548901

E-book ISBN: 9781938548918

Printed in the United States of America.