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Part I: Priorities

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In this first part we hear from contributors, most of them experienced professionals, who discuss how museums go about deciding what it is they are going to do through the “top” level of museum management, policy frameworks, and ethical guidelines. The chapters consider issues to do with setting the strategic direction of museums through mission, vision, leadership, and governance, changing ideas about ethics and what museums should do, debates about the measurement of performance, and shifts in legislation and policy guidelines. This section also contains a chapter on audience development, a critical dimension of museum work that increasingly shapes how institutions today set their priorities.

Museum Practice

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