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QUM involves improving medicine use, including prescription, non‐prescription, and complementary medicines, and medical devices by health professionals and decision‐makers as well as by consumers and the pharmaceutical industry.⁸⁴ QUM is also known as rational drug use, responsible drug use, or appropriate use of medicines and includes:

Selecting management options wisely; choosing suitable medicines if a medicine is considered necessary and ensuring that patients and carers have the knowledge and skills to use medicines safely and effectively. QUM concepts apply equally to decisions about medicine use by individuals as well as decisions that affect the health of the population.

QUM concepts and principles as they apply to innovator biologics and biosimilars is the subject of a detailed discussion in Chapter 14.