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1.12.1 Traditional Business Models

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A plan of action is an extravagant term used to clarify the arrangement/procedure that the organization needs to create benefit by selling an item or administration. The plan of action gives a diagram of the plans of the organization to create an item or administration and to showcase it. Various organizations will utilize a plan of action which best suits their necessities. There are four conventional plans of action:

 Manufacturer

 Distributor

 Retailer

 Franchise.

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