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Researching Socio-Material Practices

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The pithy phrase ‘zooming out and zooming in’ (Nicolini, 2012) nicely encompasses our interests in tackling research questions in macroscopic and microscopic ways. Our backgrounds in ethnomethodology (e.g., Garfinkel, 1967; Heritage, 1984) had oriented us to micro-interactions through which humans negotiate a shared, but mostly taken-for-granted, sense of orderliness or familiarity. However, we were also drawn to making sense of larger historical and cultural influences on human interactions – particularly the hermeneutically oriented writings of Foucault (2011) or Ian Hacking. For Hacking (1999), some cultural phenomena acquire their salience in ‘ecological niches’, which in some way resemble the situations or assemblages we will describe in greater detail later. When researching socio-material practices, we think it is important to zoom in, to see how these practices are done in micro terms, while zooming out to consider macro-influences that shape the salience or relevance of any socio-material practice.

The Sage Handbook of Social Constructionist Practice

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