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2.4. Managing innovation: a question of matter
ОглавлениеOnce the idea has been developed, improved and transformed, in a particular time and space, into an innovation (product, service, organizational, business model, etc.), the question of its appropriation arises. Appropriation can be understood as “the action of adapting something to a given use”, and also as “appropriating something, making it one’s own”. More graphically, it is also “the natural action by which food enters the body” (https://www.cnrtl.fr). In the case of innovation management, this leads us, on one hand, to question what it means to adapt an innovation and make it one’s own, and, on the other, to understand the modalities for implementing such an action. We propose to answer these questions according to the type of “organism”, or actor in the organization. We have chosen three emblematic ones: (1) consumers, (2) members of the organization and (3) shareholders.