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Publishing details

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HARRIMAN HOUSE LTD

3A Penns Road

Petersfield

Hampshire

GU32 2EW

GREAT BRITAIN

Tel: +44 (0)1730 233870

Fax: +44 (0)1730 233880

Email: enquiries@harriman-house.com

Website: www.harriman-house.com

First published in Great Britain in 2011

Copyright © Smith & Williamson 2011

Published by Harriman House Ltd

The right of Guy Rigby to be identified as the Author has been asserted in accordance with the Copyright, Design and Patents Act 1988.

ISBN: 978-0-85719-185-4

British Library Cataloguing in Publication Data

A CIP catalogue record for this book can be obtained from the British Library.

All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the Publisher. This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover other than that in which it is published, without the prior written consent of the Publisher.

No responsibility for loss occasioned to any person or corporate body acting or refraining to act as a result of reading material in this book can be accepted by the Publisher, by the Author, or by the employer(s) of the Author.

Brand Identity And Culture

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