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PREFACE.

INTRODUCTION.

CHAPTER I. INTRODUCTORY—AUTOMOBILE INDUSTRIAL FIGURES ARE AMAZING. By Edward G. Westlake , Automobile Editor, The Chicago Evening Post .

Price Drop In One Year.

Point of Saturation Far Off.

Value of Reliability Contests.

Ford, a “Wizard” and “Genius.”

The Part Machining Plays.

Good Roads Industry’s Greatest Aid.

CHAPTER II. MECHANICAL EVOLUTION OF THE AUTOMOBILE.

English Make Automobiles Almost Practicable.

America’s Early Efforts in Automobile Making.

Automobile Apathy Century Old.

America Builds Steam and Electric Cars.

CHAPTER III. COMMERCIALIZING THE MOTOR VEHICLE.

Advertising’s Help in Making the Automobile.

United States a Fertile Field.

Stars in Their Courses Fought for the Automobile.

A Rain of Automobile Makers.

Getting the Price of Automobiles Down.

Removing Obstacles to Automobile Production.

Gasoline Car in Popular Demand.

Automobile Demand Made Accessories Necessary.

Co-operation’s Part in the Automobile’s Commercialization.

World Yet to Learn the Lesson of Economy.

CHAPTER IV. AUTOMOBILE INDUSTRY AS AN INVESTMENT.

Little Original Capital Invested.

Difficulty in Getting Capital.

Dealers Put Up Their Own Money.

Production Not Yet at Its Height.

Tractor as a Promising Investment.

Production Ran Away From Estimates.

Earlier the Investment, Greater the Profits.

CHAPTER V. BENEFITS CONFERRED BY THE AUTOMOBILE.

Medium of Distribution of Knowledge.

Liberalizing the People.

Factor in Promoting Sociability.

As an Element in Eugenics.

Part Played in Economics.

Influence in Getting Better Roads.

Facilitating the Passing of the Horse.

CHAPTER VI. REPORT ON AUTOMOBILES, AUTOMOBILE ACCESSORIES AND TIRE MANUFACTURERS’ SECURITIES FROM A FINANCIAL AND INVESTMENT STANDPOINT. Compiled specially for use in this book by The Business Bourse International, Inc. New York City.

Economic History and Its Relation to Stock Trading in the Automobile Industry.

Securities of Companies Traded in on New York Stock Exchange.

New York Stock Exchange.

Securities of Companies Traded in on New York Curb Market.

Curb Market.

Securities on Various Exchanges in Other Cities and Data for 1916.

Principal Companies Whose Securities Are Not Generally Traded In.

Some Leading Examples of Prices and Terms and Promotion Plans Upon Which Securities Were Put Out.

Security Issues of Tire Companies.

Newer Entrants Into the Security Market.

Some Leading Examples of Appreciation or Depreciation in Value of Such Stocks Since They Were Put Out.

General Comparison.

Present Trend of Values.

Possible Future Trend in Automobile Industry as a Basis for the Future Outlook for 1917 on its Securities.

CHAPTER VII. PASSENGER AUTOMOBILES MANUFACTURED IN THE UNITED STATES.

CHAPTER VIII. GASOLINE TRUCKS AND DELIVERY CARS MANUFACTURED IN THE UNITED STATES.

GENERAL INDEX