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Coppertone introduced the first consumer sunless tanning lotion into the marketplace in the 1960s. This product was called “Quick Tan” or “QT”. It was sold as an overnight tanning agent, and other companies followed suit with similar products. Consumers soon tired of this product due to unattractive results such as orange palms, streaking and poor coloration. Because 9 of the QT experience, many people today still associate sunless tanning with fake-looking orange tans. In the 1970s the United States Food and Drug Administration (FDA) added DHA permanently to their list of approved cosmetic ingredients. Today, DHA is the main active ingredient in many sunless tanning skincare preparations. Lotion manufacturers also produce a wide variety of sunless tanning preparations that replace DHA with natural bronzing agents such as black walnut shell. DHA may be used alone or combined with other tanning components such as erythrulose. DHA is considered the most effective sun-free tanning additive. Sunless tanning products contain DHA in concentrations ranging from 1% to 15%. Most drugstore products range from 3% to 5%, with professional products ranging from 5% to 15%. The percentages correspond with the product coloration levels from light to dark. Lighter products are more beginner-friendly, but may require multiple coats to produce the desired colour depth. Darker products produce a dark tan in one coat, but are also more prone to streaking, unevenness, or off-colour tones. The artificial tan takes 2 to 4 hours to begin appearing on the skin surface, and will continue to darken for 24 to 72 hours, depending on formulation type. Once the darkening effect has occurred, the tan will not sweat off or wash away with soap or water. It will fade gradually over 3 to 10 days. Exfoliation, prolonged water submersion, or heavy sweating can lighten the tan, as these all contribute to rapid dead skin cell exfoliation (the dead skin cells are the tinted portion of the sunless tan).

early days of coppertone advertising