Читать книгу One Thousand Ways to Make a Living; or, An Encyclopædia of Plans to Make Money - Harold Morse Dunphy - Страница 179

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By a carefully considered plan of furnishing a number of drug stores with free wrappers for their bottles, boxes, combs, brushes, and a host of other articles which every druggist sells, an enterprising young man who had the formula for a preparation of unusual merit, but with no money with which to push the sale of it, succeeded in getting it so thoroughly advertised in his home city that he was soon able to open a handsomely furnished office and employ a number of assistants to put it up. The preparation was exceptionally good or it would not have brought the “repeat” orders it did.

He began his plan by offering free to each druggist 1,000 circulars setting forth the superior qualities of his preparation, these circulars being the proper size for wrapping all ordinary packages that come from drug stores, that is, about 9x9 inches, but with the printed matter set in a space 5¹⁄₂x7¹⁄₂ inches, and at the bottom of each set of circulars the words, “For Sale by,” followed by the name of the druggist using the wrappers and having the preparation for sale. The man who owned the formula thus got his preparation well advertised at practically no expense, while the druggists realized much benefit from it.