Cover Page
Title Page
INTRODUCTION
PART ONE The Entrepreneur
ONE Risk
TWO Will
THREE Persuasion
FOUR Invention
FIVE Bastards
PART TWO The Money Men
SIX Bankers
SEVEN Investors
EIGHT Masters of the Universe
NINE Bean-Counters
PART THREE Firms and Markets
TEN Markets
ELEVEN The Firm
TWELVE Agents
THIRTEEN Psychopaths
FOURTEEN Generation Bollywood
PART FOUR Into Our Heads
FIFTEEN Morons
SIXTEEN Happiness
SEVENTEEN Bubbles
PART FIVE Theories
EIGHTEEN Economists
NINETEEN Motivations
TWENTY Ideologies
PART SIX Genius, Risk and the Secret of Capitalism
TWENTY-ONE Genius, Risk and the Secret of Capitalism
FURTHER READING
NOTES
INDEX
Acknowledgements
Copyright
About the Publisher
