Читать книгу Cocktail Investing - Hawkins Lenore Elle - Страница 10

The economic climate has changed dramatically. The much-heralded savings and investing practices of past decades are no longer delivering the expected results. Frustration and even rage are evident across society as families look at the current state of their finances. The nation is facing a veritable crisis, as a significant portion of the population has not and is still not saving sufficiently or investing effectively, which will impact even those who have the good fortune to be otherwise well prepared. We present an accessible, alternative way to look at investing in a style that is enjoyable to read, exciting the mind as well as touching the heart.

At a time when people are living longer, many are increasingly concerned that they will not have enough money to last during their retirement years. According to data published by Fidelity Investments, the average 401(k) balance at the end of March 2014 stood at $88,600. This means that average investors will likely fall short in saving for their retirement unless they take a more active and informed role in saving and investing for their golden years.

● Whether you are raising children, saving for retirement, concerned over living a longer healthy life, or trying to make the most of your education let alone put food on the table and make ends meet, you need money.

● You can only work so many hours in a day and so many days in a week, and that means you need to make sure your money is working for you.

● Saving is a step in the right direction, but to grow your money over time in order to achieve your goals, you will need to invest to get the most from your money and get the life you want, be it debt free or enjoying the lifestyle you want in your golden years.

● Buy-and-sleep investing is over, and you need to be an active investor who is taking note of the ever-shifting series of landscapes.

● Cocktail Investing recognizes pain points as well as opportunities that arise from the intersection of several powerful forces – economics, demographics, psychographics, technology, policy, and others – that, when combined, give way to a powerful force that shifts the what, where, and how people and businesses are going about their daily activities. At the very core of these uber-catalysts, companies, be they business-to-business (B2B) or business-to-consumer (B2C), need to respond to the changing landscape and adapt their business models. That offers opportunity for investors like you.