Читать книгу Start & Run a Pet Business - Heather Mueller - Страница 9

Storefront businesses appeal to the consumer on two basic levels. The first is that products are tactile; people generally like to touch and inspect items they are interested in purchasing. The second is impulsiveness; some people find it more appealing to buy and take home the product right then and there instead of waiting seven to ten business days to enjoy their purchase.

When opening a storefront pet-retail business, your location is what your customers will associate your product with. In many ways it will be the face of your business. Successful storefront pet-retail businesses are generally bright, clean, and open, allowing customers, two-legged and four-legged alike, easy access to products and merchandise.

As with any business, create your displays to be fun and educational. This not only attracts the customer’s eye, but also reduces time-consuming questions regarding product information.

Costs associated with start-up of a retail business can range from $10,000 to $100,000 (USD or CAD), depending on your target market. Such factors can include location, overhead, equipment, wholesale prices of products and merchandise, renovations, employees, and marketing.