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Chapter 3: Creating Blog Posts That Attract Organic Traffic In 2019-20

Blogging is one of the most important elements of complete internet marketing because it helps you to achieve several goals, such as attracting qualified organic traffic to your website, increasing your site’s authority, and improving exposure for your brand.

In this lesson we are going to show you how to create blog posts that will multiply traffic to your site, for free! If you’re using WordPress like us, start by moving over the “posts” tab on the left-hand menu, and then to click on “add new”.

Step 1 - Writing The Headline

Start by composing the post’s headline by clicking on the “add title” field. The function of a post’s headline is to grab the attention of users and to rank your site for the keywords that you target with it. We’ve discovered three elements that make a killer headline.

Number one is a numbered title. Internet users love list articles, and they’re easy to create. You simply have to divide the content in your post into numbered entries. For example, if you write a post about complete internet marketing tips, you can divide it into 10 different entries, each entry corresponding to a tip. The number of entries you got is the number you’ll add to the beginning of your headline. In this example, we have divided our post’s into 5 entries, so our headline will start at 5.

Number two, you have to add a long-tail keyword that includes a high-volume search term. With this trick you can rank your post on top of searches that target the keywords you include. It also helps users to identify your post in the results.

Number three, you have to add an actionable tease to your headline, such as a promise, or a command. The purpose of this text CTA is to make your readers curious, so even if there are 10 other different results targeting the same keywords, users will be more inclined to click on your post.

Step 2 – Building The Content

In this part of the lesson we are going to show you how to quickly structure a quality blog post. First, create an article that is long, between 2,000 and 3,000 words long. Search engine algorithms are programmed to give more relevance to long-form content. The explanation for this is that long-form content is elaborate and original.

As you can see, the word count in our article is a bit over 2,000 words long. Once you hit the recommended word count, you have to divide the content with numbered subheadings to make it into a list article, with separate entries.

The reason why readers love list articles is that long articles are easier to read when divided in entries. Readers get the sensation that they’re just reading short pieces, so they stay for longer on your content pages, increasing your site’s relevance and authority.

Step 3 - Optimizing Your Images

You can add images to your blog posts to achieve two goals: to make the content more visually appealing and to optimize the images for search. Besides, adding images in the middle of your content decreases the load of reading, which improves the user experience on your site.

The optimal way to add images to your content is to add a single image in the middle of each numbered entry. Let’s show you a quick example. First, separate text in an entry after the third or fifth paragraph by placing the cursor at the end of the paragraph and pressing the “enter” key on your keyboard.

Now click on the “add image” button. Now upload or select an image from the “media library”. Now enter a high-volume search term or keyword on the “title” and “alt text” fields. You can also add a comment about the image or about the entry into the “caption” field. Now click on “select”. Once an image is inserted into your content, center it by clicking on the “align center” button.

Step 4 - Adding Tags

Tags help search engines to recognize what topics are relevant to your site, ranking your content pages for searches for those topics.

Because of this, we recommend you to only use general niche keywords, phrases, and search terms that are relevant to your blog post as tags.