Читать книгу The Social Media Advantage - Holly Berkley - Страница 14

We believe that as older executives retire and the current college generation, which grew up with the Internet, moves into influential and decision-making roles in business, social media use will only expand. It’s important to understand this generation and plan accordingly.

Generation Y, or the Millennials, succeed Generation X and include 60 million people born in the mid 1970s to early 2000s. Many of these are the children of baby boomers, so they are sometimes also referred to as the “echo boomers.” This generation spans from young professionals to soon-to-graduate high school students, and most have been exposed to the Internet at an early age. On the whole, they are more computer savvy than any other generation. They are less trusting of corporate media, more likely to ask questions, more likely to share opinions online and they find word-of-mouth an essential part of gathering information. This generation is more likely to Google your company name and see what type of comments come up than to actually visit your company website. Ensuring that the right comments appear during this Google search, to ensure it reflects your brand, mission and goals, is very important.