Читать книгу Marketing in the New Media - Holly Berkley - Страница 23

On any given day, 40 million Internet users go online just for fun, to pass the time (Fallows, February 2006). Men are typically more likely to “hang out” online with no particular goal, while women users tend to be a bit more goal oriented. Also, the younger the web user, the more likely they are to go online strictly for fun. Other determining factors in web usage for fun are Internet experience and home broadband access. Thirty-six percent of those Internet users with more than six years of Internet experience will surf the Internet for no particular reason, and also 72 percent of those with home broadband Internet connections will use the web in this way.