Читать книгу Instant Business Letters - Iain Maitland, Iain Maitland - Страница 32

Whatever the letter, try to project some personality into it. Attempt to be courteous and friendly even if you are writing a difficult letter, such as one which is demanding money. It costs nothing to be polite and to say ‘please’, ‘thank you’ and ‘sorry’, as appropriate. It also projects a dignified and positive image of you and your firm. Be sincere as well, attempting to write naturally in your own words. Don’t be reluctant to add personal touches when relevant, such as ‘Kind regards’ or ‘With good wishes’. Avoid giving the reader the impression that this is just another letter with little or no thought behind it – it isn’t!