Читать книгу Instant Business Letters - Iain Maitland, Iain Maitland - Страница 20

Try to avoid using ‘Dear Sir’, ‘Dear Madam’ or (even worse) ‘Dear Sir or Madam’ as a greeting because they all sound vague and half interested – even the most modest effort would enable you to discover the name of the sales director, accounts manager or whomever you are writing to. Using the person’s first name or surname depends upon how well you know him or her and the relationship that exists between you. It may be wise to put ‘Dear Mrs Patel’ when congratulating a managing director on her success, whereas ‘Dear Sam’ could be used when thanking a colleague for a favour. Put the greeting some two to three lines beneath the name and address.