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Contents
Preface
Crazy News. Made in Russia
Raccoons Ransack an IT shop
Trial Over the “Russian Google”
The PR-secret of Cat Woman and Professional Bed Warmer-girl
Google using the “raccoon art-msk.ru” request
Philosopher-Sociologist-Journalist-PR man
I’m a Boredom Fighter. Are You?
“We Do Not Lie: We Are Daydreaming”
What is Explosive PR?
“PR Needs More Balls!”
Why I Wrote This Book And For Whom?
Make PR Great Again!
Five Pieces of Advice on Creativity Tune-Up
Stepwise Technology of Explosive PR
Explosive PR Formula: PAV+AH
PAV – Paradox, Agenda, and Value
A Stands for Agenda
V stands for value
8. “Trial”
9. “Ban” versus “Shortage”
12. “Want ads” Formula
Developing an Internet fraud scheme
Selling a sister
Deputy Director
The Dirty Pool of Explosive PR
Tits!
Tushie!
Sex and Its Imitation
Emperor With No Clothes
Fire!
Death
Do Not Ply Girls with Alcohol! (No Lie!)
Supporting the Promo Event
Police seem to be more tolerant in America?
Shall the Conscience Be Chastened Following an Info Explosion?
Beware A Dangerous Trend!
Only lies?
Being overmodest or excesses of caution
Getting publicity
1. Brand-name Clothing
2. Bargaining
3. Fitting the Brand into Landscape
4. Comments Under News
5. The Law of the “Talking Surname”
6. Unless You Blow Your Own Horn…
7. The Power of History
8. Doctored Version of Spin
Explosive PR Boosting Longevity?
Ideas for explosive PR events
2) ТOP-5 PR Ideas for Hyping a Paintball Club
3) TOP-5 PR Ideas for A Web-Studio
4) ТOP-5 PR Ideas for Spinning a Business Conference
6) TOP-5 PR Ideas for Hyping a Transport Company
8) ТOP-5 PR Ideas for Promoting Squash in Russia
Appeal to Foreign Colleagues
Participation in Business Conferences and Teaching Master Classes
Contacts
Let there be plenty of good news! About the Authors
Roman Maslennikov
Igor Szucs
Annex
This looks interesting and energetic.
Douglas Rushkoff, “Media Virus”
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This story had a sequel. Ritual announced a tender for the Internet installation at three Moscow cemeteries. When the news hit the Yandex top, questions hailed down on Yota System, and I was personally thanked by journalists for “pushing through a useful initiative.” I replied that “I was simply doing my work” and was not privy to the comments, although actually, I was, as you can see.
Now about the Internet in bathrooms; this was another cranky idea! While looking for a shooting site, I called several Moscow companies to know all ends and outs of this market and made an arrangement with a Moscow toilet chain. When shootings were over – https://www.youtube.com/watch?v=th_oE3FWBiU – directors were already negotiating the SIM card delivery. Again, a lucrative business arose from a newsbreak.
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