PR & Media Trends 2018

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Igor Szucs. PR & Media Trends 2018

A battle between earned and paid media

The struggle to be seen on media

The evolution of influencer-triggered marketing

The rise of the AI

Igor Szucs. The people that shape the world

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What are the biggest trends in PR and Media we could expect in 2018?

While it’s no easy task to make predictions, even if 2018 is almost here, there are some forecasts based on what happened this year and the trends that caught the highest speed in the past months. So, what is the communication industry preparing for us in the coming year? Let us see what the experts say about it.

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Since social media evolved in such a great deal, ending up the primary source of information and news for the population, the national media players are getting blows after blows. In spite of the fact that they were once the most important information providers in the country, they will now have to work hard to maintain their credibility in front of their audience, together with their trustworthiness.

PR is a value that cannot be replaced or ignored

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