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Editor’s Note:

This 1991 article helped popularize the notion of “tacit” knowledge—the valuable and highly subjective insights and intuitions that are difficult to capture and share because people carry them in their heads. Years later, the piece can still startle a reader with its views of organizations and of the types of knowledge that inform them.

For example, the advice on how to distill objective and transferable, or “explicit,” knowledge from tacit knowledge—with a vivid illustration of Matsushita Electric’s efforts to build a better bread-making machine—is both arresting and actionable. The next step: ensuring that explicit knowledge is translated back into tacit knowledge that will then go on to yield yet another innovative solution.

The Knowledge-Creating Company

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