Читать книгу Charles Frohman: Manager and Man - Isaac Frederick Marcosson - Страница 4

You can begin your theatrical career in the box-office of Hooley's Theater in Brooklyn. Take a ferry and look at the theater. Hooley is going to rent it to us for the summer. Your work will begin as ticket-seller. You will have to sell 25, 50, and 75 cent tickets, and they will all be hard tickets, that is, no reserved seats. Get some pasteboard slips or a pack of cards and practise handling them. Your success will lie in the swiftness with which you can hand them out. With these rehearsals you will be able to do your work well and look like a professional.

Charles immediately bought a pack of the thickest playing-cards he could find and began to practise with them. Soon he became an expert shuffler. Often he used his father's cigar counter for a make-believe box-office sill, and across it he handed out the pasteboards to imaginary patrons. A dozen times he went over to Brooklyn and gazed with eager expectancy at the old theater, destined, by reason of his association with it, to be a historic landmark in the annals of American amusement.

He wrote Gustave almost immediately:

I will be ready when the time comes.

That great moment arrived the first Monday in August, 1874. Charles could scarcely contain his impatience. So well had the publicity work for the performance been done by the new advance-agent that when the boy (he was just fourteen) raised the window of the box-office at seven o'clock there was a long line waiting to buy tickets. The final word of injunction from Gustave was:

"Remember, Charley, you must be careful, because you will be personally responsible for any shortage in cash when you balance up."

The house was sold out. When Gustave asked him, after the count-up, if he was short, the eager-faced lad replied:

"I am not short—I am fifty cents over!"

"Then you can keep that as a reward for your good work," said Gustave.

Callender was on hand the opening night. He watched the boy in the box-office with, an amused and lively interest. When Charles had finished selling tickets, Callender stepped up to him with a smile on his face and said:

"Young fellow, I like your looks and your ways. You and I will be doing business some day."

During this engagement, and with the customary spirit of family co-operation, Gustave said to Charles:

"You can give your sister Rachel all the pennies that come in at the Wednesday matinée." At this engagement very little was expected in the way of receipts at a midweek matinée.

But Gustave did not reckon with Charles. With an almost uncanny sense of exploitation which afterward enabled him to attract millions of theater-goers, the boy kept the brass-band playing outside the theater half an hour longer than usual. This drew many children just home from school, and they paid their way in pennies. The receipts, therefore, were unexpectedly large. When sister Rachel came over that day her beaming brother filled her bag with coppers.

The summer of 1874 was a strenuous one for Charles Frohman. By day he worked in The Graphic office, only getting off for the matinées; at night he was in the box-office at Hooley's in Brooklyn, his smiling face beaming like a moon through the window. He was in his element at last and supremely happy. When the season ended the Callender Minstrels resumed their tour on the road and Charles went back to the routine of The Graphic undisturbed by the thrill of the theater.

He was developing rapidly. Daily he became more efficient. The following year he was put in charge of a branch office established by The Graphic in Philadelphia. Now came his second business contact with the theater. Callender's Minstrels played an engagement at Wood's Museum, and Daniel came on ahead to bill the show. Charles immediately offered his services. His advice about the location of favorite "stands" was of great service in getting posters displayed to the best advantage. It was the initial expression of what later amounted to a positive genius in the art of well-directed bill-board posting.

While prowling around Philadelphia in search of amusement novelty—a desire that remained with him all his life—Charles encountered a unique form of public entertainment which had considerable vogue. It was Pepper's "Ghost Show," and was being shown in a small hall in Chestnut Street.

The "Ghost Show" was an illusion. The actors seemed to be on the stage. In reality, they were under the stage, and their reflection was sent up by refracting mirrors. This enabled them (in the sight of the audience) to appear and disappear in the most extraordinary fashion. People apparently walked through one another, had their heads cut off, were shown with daggers plunged in their breasts. The whole effect was weird and thrilling.

This show impressed Charles greatly, as the unusual invariably did. It gave him an idea. When Charles Callender joined his minstrel show at Philadelphia, young Frohman went to him with this proposition:

"I believe," he said with great earnestness, "that there is money in the 'Ghost Show.' The trouble with it now is that it is not being properly advertised. If you will let me have a hundred dollars, I will take charge of it and I think we can make some money out of it. It won't interfere with my work with The Graphic."

Charles, who seldom left anything to chance, had already made an arrangement with the manager of the show to become his advertising agent.

Callender, who liked the boy immensely, readily consented and gave him the required money, thus embarking Charles on his first venture with any sort of capital.

Unfortunately, the show failed. Charles maintained that the Philadelphians lacked imagination, but with his usual optimism he was certain that it would succeed on the road. When he approached Callender again and offered to take it out on the road the minstrel magnate slapped him on the shoulder and said:

"All right, my boy. If you say so, I believe you. You can take the show out and I'll back you."

Charles counseled with Gustave, who continued as his theatrical monitor. Eagerly he said:

"I've got a great chance. Callender is going to back me on the road with the 'Ghost Show.'"

"No," said Gustave, firmly, "your time has not come. Wait, as I told you before, until you can go out ahead of a show as agent."

Bitter as was the ordeal, Charles took his brother's advice, and the "Ghost Show" was abandoned to its fate.