Читать книгу Indie Artist Survival Handbook - J. A. Arnold - Страница 7

I have held many workshops and have talked to many Indie Artist all over the world who have the same issues: they cannot get radio airplay, can’t produce sales for their project, not getting credit for sales they produce, not properly registered, and most of all don't understand basic principles of the music industry.

How can you avoid the pitfalls that most Indie Artist suffer? Have you received any royalties for radio airplay, c.d. sales, or internet sales? Do you understand how to market and how to promote your c.d.? My c.d. is in the store, online for sale, but no results? WHY?

Traditionally, the music industry was created for major financial companies to profit from the sales of albums being sold. Promoting fame and glory to capture other talented singers and musicians who would become part of a trend that would and still produce hundreds of artist either filing bankruptcy or leaving them owning the record company monies that many artist can never pay back.

Being destroyed for the lack of knowledge is a true statement. In this new age movement the world of the Indie Artist are no longer the minority but the majority can take control of your destiny by being empowered with the knowledge of the music business’s basic principles. In this new day Indie Artist are not pursuing big labels to be signed, they are doing the work to be self discovered. Yet there are those Indie Artist that still struggle with areas of moving in the right direction, and I like to call these artists “S.A”. which means, STRUGGLING ARTIST.

SO LET’S GET STARTED IN THE RIGHT DIRECTION!!

SET GOALS FOR YOUR PROJECT

A.Build a solid foundation by registering with the proper affiliates.

B.What is your targeted market?

C.Plan a marketing strategy.

D.How much of a budget do you have for marketing and promotions?

E.How do you plan to get attention of radio programmers?

Build a solid foundation by registering with all the proper affiliates. Most Indie Artist rob themselves of potential royalties due to the lack of knowledge on how to properly register their songs with these organizations designed to protect artist from songs sharks.