Читать книгу It Doesn’t Have to Be Crazy at Work - Jason Fried, Jason Fried - Страница 7

The business world is suffering from ambition hyperinflation. It’s no longer about simply making a great product or providing a great service. No, now it’s all about how this BRAND-NEW THING CHANGES EVERYTHING. A thousand revolutions promised all at once. Come on.

Nothing encapsulates this like the infatuation with disruption. Everyone wants to be a disrupter these days. Break all the rules (and several laws). Upend every existing industry. But if you label your own work as disruption, it probably isn’t.

Basecamp isn’t changing the world. It’s making it easier for companies and teams to communicate and collaborate. That’s absolutely worthwhile and it makes for a wonderful business, but we’re not exactly rewriting world history. And that’s okay.

If you stop thinking that you must change the world, you lift a tremendous burden off yourself and the people around you. There’s no longer this convenient excuse for why it has to be all work all the time. The opportunity to do another good day’s work will come again tomorrow, even if you go home at a reasonable time.

So it becomes much harder to justify those 9 p.m. meetings or weekend sprints. And, as an added bonus, you won’t sound like a delusional braggart when you describe what you do at the next family get-together. “What do I do? Oh, I work at PetEmoji—we’re changing the world by disrupting the pet health-care insurance space.” Riiiiight.

Set out to do good work. Set out to be fair in your dealings with customers, employees, and reality. Leave a lasting impression with the people you touch and worry less (or not at all!) about changing the world. Chances are, you won’t, and if you do, it’s not going to be because you said you would.