Читать книгу Coloring Outside the Lines - Jeff Tobe - Страница 5
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On competition and changing the way you look at business
Do people go out of their way to do business with you?
As long as your goal doesn’t change and they use the tools you give them…
Reframing the problems you face in business
How to see the invisible in your business
If It IS Broke, Don’t Fix It…Yet
Stop trying to solve your clients’ challenges too quickly
Shattering the stereotype of doing business with you
How to get “buy in” once you are creative
To Err is Right…or, At Least Necessary
Taking the fear out of the creative process
The “Rule of 33” when it comes to ‘brainsparking’
Get outside your comfort zone to look for answers
See the world through your clients’ eyes and change your perspective
The real scoop on Benefits vs. Features in your business
Re-creating the category in which you currently compete
A look at change as it relates to your Mission Statement
Understanding the 4 market sectors to whom we must appeal
How to appeal to all of the senses of your customer
Does Customer Service Have Anything to do with Marketing?
Word-of-Mouth is your best marketing tool
It’s gone beyond customer service
Pizza Joint is YOUR Competition
Knowing your market better than anyone else
How well Do You Know Your Customer?
Do you know your customers’ buying styles?
How creativity + sales go hand-in-hand
4 lessons we need to know about our clients
5 truths that prevent you from motivating others
People do business with people who seem to love what they do for a living
Effective listening techniques to make you a better salesperson
