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This section focuses on three strategies for audience-centric reporting that will appeal to Digital Age news consumers and help restore wavering audience trust in our profession. Learning immersion journalism will enable you to report with empathy so that you can reflect your sources’ experiences truthfully. Reporting with immersion journalism can also stimulate audience interest in your stories. When you have a deeper connection with the topic, you are more likely to produce news with a passion that will help audiences relate more personally to you and your work.

Although community journalism is not a new concept, many media analysts have pointed to it as a type of reporting that works in the Digital Age. You will learn techniques for engaging with citizens to report local stories that resonate with those affected. You will also learn about niche journalism—reporting on topics geared toward specific readers who share a common interest, social concern, or identity. The rise of social media and the ease of accessing news online have popularized niche news sites and stories among audiences who desire more customized content.

Solutions journalism is a relatively new movement prompting reporters to focus less on problems and more on people and groups who are helping to solve those problems. The practice is not a mandate to stop reporting on problems, nor does it prompt journalists to produce only stories of good news. Solutions journalism helps relieve news fatigue among audiences who feel overwhelmed with the barrage of stories fixated on society’s ills by serving them with remedies instead.