Читать книгу Global Experience Industries - Jens Christensen - Страница 38

Swiss Kuoni has taken almost the same road as REWE, becoming the fourth-largest European tour operator with 2007 revenues of $4 billion.⁶⁴ Unlike the other European tour operators, however, Kuoni mainly offers intercontinental tours to Africa, South East Asia and Central America, but it is expanding increasingly in European travel, too. Until the 1990s, Kuoni was primarily a Swiss based company, but then launched an international expansion that made it one of the consolidating companies of the tour operator industry. Kuoni expanded in North America, Asia and Europe, including its neighbouring countries and Scandinavia.