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The globalization of business has led to an increasing international exchange of goods. As a consequence, the export and import share of GDP and world economies is rising and is projected to double from 1990 to 2015.² In 2015, half of all traded goods will be crossing international borders. Global trade is to a high degree dominated by developed countries (about two-thirds), although the share of developing countries is rising, mainly based on growth in emerging countries such as China, India, Russia and Brazil.

Most internationally traded commodities are physical industrial goods, such as manufacturing (the largest share), minerals, energy, and agricultural products. Except for transportation and travel, other services such as communications, business and cultural services are less internationalized than physical merchandised goods. While services constitute about two-thirds of world GDP, their share of international trade is probably no more than one-third. The experience industries and international trade in experience goods are included in these numbers. Roughly, total economic values created by the experience industries account for 10 percent of global GDP and 5 percent of international trade (see conclusion). The majority of this value creation and trade is based on developed countries, mainly USA, Western Europe and Japan (about three-fourths). Even within experience industries, export rates vary. As a consequence of the US global dominance, most American experience industries have high export rates, whereas for example German and Japanese (except video games) experience industries first and foremost are based on domestic markets.

TABLE 1 World Population and GDP Regional % Shares, 1950-2015

Source: Angus Maddison (2003). The World Economy: Historical Statistics. Paris: OECD. CIA (2000-2007). World Fact Book 2000-2007: www.cia.org. US Census Bureau (2007). International Statistics: www.census.gov.