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By naming your youth ministry you create a brand to promote and something for your students to associate with. Along with your name you can create a logo to help with the branding of your ministry.

Warning: Be creative. Do not regurgitate an already over used youth ministry name such as: U-Turn or 180 or Fusion (I apologize if this is the name of your ministry).

To create some ownership in the ministry host a contest and have the students contribute ministry names and logos. Offer a prize for the winner such as a gift certificate to the next youth outing, or steak dinner with their favorite adult volunteer.

Remember, students who name the ministry will own it; as will the students who are currently active when the name is given; so it is a good thing to think about renaming the ministry every seven or so years, because incoming seventh graders will have no connection to the name and brand.

At my current church I kept the old name but created a new logo shortly after arriving. Looking back I should have renamed the ministry within the first year, thus creating some distance between myself and the former youth pastor. Several years later we did rename the ministry from F.L.O.C. (Faithful Loving Outrageous Christians) to 501 Youth (based on Ephesians 5:1 – Follow God’s example, therefore, as dearly loved children) (1).