Читать книгу From Those Wonderful Folks Who Gave You Pearl Harbor - Jerry Della Femina - Страница 2
Оглавление‘The first day they had a meeting on the Japanese electronics company, Panasonic, and there must have been six or seven guys there: the account supervisor, the account executive, the executive art director, and a couple of others. I figured I’d keep my mouth shut for a few minutes, like it was my first morning in the place.
One guy said, “Well, what are we going to do about Panasonic?” And everybody sat around, frowning and thinking about Panasonic.
Finally, I decided, what the hell, I’ll throw a line to loosen them up – I mean, they were paying me $50,000 a year plus a $5,000-a-year expense account, and I thought they deserved something for all this bread. So I said, “Hey, I’ve got it, I’ve got it.” Everybody jumped. Then I got very dramatic, really setting them up.
“I see a headline, yes, I see this headline.”
“What is it?” they yelled.
“I see it all now,” I said, “I see an entire campaign built around this headline.” They all were looking at me now. “The headline is, the headline is: From Those Wonderful Folks Who Gave You Pearl Harbor.”
Complete silence. Dead silence …’
