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About the authors

Jez Groom

Jez has been practising behavioural science for over ten years working with some of the biggest organisations around the world, and was the co-founder of Ogilvy Change and Engine Decisions. In 2016 he founded Cowry Consulting, the leading behavioural economics consultancy, and is currently a visiting fellow of Behavioural Science at City University.

April Vellacott

April has been studying the field of human behaviour for nearly a decade, and holds degrees in Psychology and Behaviour Change. She is a behavioural consultant at Cowry Consulting, where she helps global clients to apply behavioural science in their organisations.