Читать книгу Wiley GAAP: Financial Statement Disclosure Manual - Joanne M. Flood - Страница 108
Advertising
ОглавлениеExample 7.5: Marketing and Advertising Expenses Marketing and advertising expenditures are expensed in the annual period in which the expenditure is incurred.
Example 7.6: Advertising Expenses and Promotional Costs Advertising and promotional costs are generally expensed at first showing. Advertising and promotional costs and cooperative advertising allowances were as follows:
| 20X3 | 20X2 | 20X1 | |
| (In millions) | |||
| Gross advertising and promotional costs | $1,358 | $1,397 | $1,547 |
| Cooperative advertising allowances | 196 | 289 | 394 |
| Advertising and promotional costs, net of cooperative advertising allowances | $1,162 | $1,108 | $1,153 |
| Net sales | $24,971 | $24,939 | $25,908 |
| Advertising and promotional costs, net of cooperative advertising allowances, as a percent to net sales | 4.7% | 4.4% | 4.5% |
