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LINK AND SUPERMAC

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Meanwhile a third nonlinear editing company, and the only one based on the Macintosh, was struggling. In order to attract investors for their LINK editing system (above) and save money Don Kravits and Jerry Eisenberg rented a small one-room office in Studio City close to the main motion picture studios.

Kravits had settled on the Apple Macintosh SE computer as the platform to run the LINK because it offered several advantages not seen before.

Dan Knight recalls how the SE subtly broke the Mac mould:

From a practical standpoint, the SE's biggest improvement was a second internal drive bay, which could hold a second floppy or something new from Apple, an internal SCSI hard drive.

Following SuperMac’s success with licensing the DiskFit application from Dantz, Steve Edelman licensed the Pixel Paint program from Keith McGregor and Jerry Harris of Pixel Resources.

SuperMac revealed a sneak peek of the Pixel Paint software application. The ‘Mac Paint like’ program could be used on a standard color Mac II BUT SuperMac encouraged users to upgrade their Macs with a 256-color board. Edelman was one of the first to understand that third party hardware sold in greater numbers when bundled with software that empowered users. It was recipe he repeated.

Timeline Analog 4

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