Читать книгу Timeline Analog 6 - John Buck - Страница 1

On a September day in 1995, Keith Thomson and I were wandering the halls at the International Broadcasting Convention in Amsterdam when we met Bill Loesch at the Pinnacle Systems booth. We clicked immediately with an engaging discussion on the future of desktop video.

We kept the conversation going over the next few months, and by the end of the year Bill persuaded us to move our families across the country to create a video editor as founders of Pinnacle's new consumer division.

It was an exciting time to come to Silicon Valley. The internet boom had begun and there were startups everywhere. We were chartered with designing a video editor for the millions of consumers with camcorders and PCs. We ran a few focus groups to categorize the nascent consumer video market. It became clear that the "soccer moms" and "traveling seniors" were not going to provide us with a feature set.

So we put the research aside and built the video editor we wanted for ourselves, our parents and our kids. We struck a common chord, as within a few years over 100 million copies of Pinnacle Studio were sold, with multiple best-in-class awards.

My story is one of the many in Timeline: History of Editing. I'm honored to have played a role in the transformation of video editing from a specialist domain to a medium where anyone with a smart phone can express themselves.

Ivan Maltz has developed video products and systems at Dubner Computer Systems, the Grass Valley Group, Pinnacle Systems and YouTube.