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In the five years since its debut QuickTime engineers had experimented with software only compression, color-space standards, expanded timecode support, as well as advanced audio and video syncing capabilities. The team had refined the API to deliver real-time video performance by accessing the power of Apple’s multiprocessing hardware. Apple announced at NAB:

Video editors can now blast through frames with the speed and results which until now, were only associated with proprietary systems.

Among the first to welcome the changes was Macromedia's VP of Video products, Randy Ubillos:

The demands of video professionals consistently outpace the curve that drives traditional computing technology. By enhancing QuickTime specifically for the video professional, Apple is delivering an outstanding enabling technology that allows Macromedia to build truly professional video solutions.

Tim Myers and Ubillos were in a unique position with Apple.

Randy and I had a great relationship with the QuickTime guys at Apple that had developed over many years. We were able to push them hard to make sure QuickTime could be a professional editing platform and not just something that let consumers cut and paste video together.