Читать книгу FLUEVOG - John Fluevog - Страница 33

32

In fifty years we have created more than

three hundred shoe families and thousands

of different shoe styles. That’s a lot of funky

footwear. Each year, I start a new sketchbook.

I come up with the initial sketch, the feeling

of the season. My ideas are like a clear, pure

stream that trickles down a mountain and

across the desert floor. Then the design

team gathers that stream of ideas and makes

them into shoes. I also write the messages—

I call them “the thoughts of the season”—

and put them on some of the shoes. It’s these

messages that are the essence of the brand.

PREVIOUS PAGE A display of shoes at the Ottawa store, just steps away from the centre of government,

the House of Commons