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On June 20, 1977, a British television network, Anglia TV, ran a mock-documentary titled Alternative 3, perhaps the most successful science-fiction spoof since the radio broadcast of H.G. Wells’ The War of the Worlds. According to the show and the 1979 book that followed it, the earth’s governments had discovered that air pollution would shortly doom the earth and its inhabitants. Three plans had been devised to save the human race. Alternative 1 used nuclear explosions to blast pollutants into space; Alternative 2 mandated the creation of underground habitats into which survivors could retreat from the dying surface of the planet.

Both these alternatives had proven unworkable, however, leaving only Alternative 3 – the emergency colonization of Mars. Working in total secrecy, a joint American–Russian space program had reached Mars in 1962. In order to provide a labor force for the huge project, many thousands of ordinary people had been kidnapped, turned into mindless slaves by brain surgery and drugs, and shipped to Mars via two concealed lunar bases. These “Batch-Consignment Components” were directed by small crews of “Designated Movers” under the command of an international leadership. Anyone who attempted to leak the truth about Alternative 3 was targeted for assassination via laser “hot job.”

Although the show displayed a prominent notice that it had originally been scheduled for April 1, and listed a cast of professional actors in its credits, Alternative 3 quickly became a hot topic among conspiracy theorists. A flurry of magazine articles and at least one book, Jim Keith’s Casebook on Alternative 3 (1994), argued that even though the film itself was fiction, all its allegations were true. Some writers suggested that the TV show was “gray disinformation” meant either to help build a social consensus in favor of an Alternative 3-type evacuation, or to make people dismiss the idea as fiction so Alternative 3 could continue unhindered. Like so many elements of modern conspiracy theory, the Alternative 3 story seems destined to keep playing out in the collective imagination for a long time to come. See Disinformation; unidentified flying objects (UFOs).

Further reading: Keith 1994b, Watkins 1979.