Staying the Course as a CIO

Staying the Course as a CIO
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business – creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

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Jonathan Mitchell. Staying the Course as a CIO

INTRODUCTION

CHAPTER 1. Dislocated Stakeholders

Wooden Poles with Holder

Because They're Worth It?

The Joys of Middle Management

The View from the Top of the Tree

Bored Boards

The Relationship Conundrum

Could I Have Something Impossible Please?

CHAPTER 2. Pathogenic Projects

IT Projects are Harder than Climbing Everest

Not Everyone Gets to be a Pharaoh

Don't Start Anything You Can't Finish

Stalinist Project Management

Being Nostradamus

My Piece of String is Skewed

The Gates of Wrath

Looking Up from the Pit

CHAPTER 3. Seriously Shaky Software

Software Just Doesn't Wo

Being Immune to Tangerines

The Unfortunate Side-Effect of Moore's Law

Patched, Leaking and Lost in a Maze

The Wobbly Stack

Stabilising Shakiness

CHAPTER 4. Obsessive Outsourcing Compulsion

Outsourcing an Empire

Strains of Outsourcing Compulsion

Finance is not about Engineering Anything

Faster than a Speeding Bullet …

Everyone Needs to Win

In Summary

CHAPTER 5. Chronic Consultancy Syndrome

Consultants – The Hummingbirds of the IT Jungle

Spotting Hummingbirds in the Wild

An Expensive Dose5 of Aviary Assistance

What Consulting Isn't …?

But What Consulting Perhaps Should Be?

How Hummingbirds Turn into Cuckoos

And Finally

CHAPTER 6. Strategy Schizophrenia

Types of Strategy

Strategy Schizophrenia – Balancing the Unbalanceable

Summary

CHAPTER 7. Bleeding Budgets

A Beginner's Guide to Building a Roulette Table

Putting Today and Tomorrow's Investments Together

Putting the Final Touches to the Roulette Table

Other Funding Profile Examples

Summary

CHAPTER 8. Epilogue – What Might Overcome You?

It's Always the Same Culprits, Except When it Isn't

Failure and Folklore

IT Leadership Morbidity Tables

The Unknown Unknowns

ACKNOWLEDGEMENTS

BIBLIOGRAPHY

Отрывок из книги

STAYING THE COURSE AS A CIO

HOW TO OVERCOME THE TRIALS AND CHALLENGES OF IT LEADERSHIP

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But there is some good news out there. There are some ways for you to calibrate yourself with the datum of reality in the work place. Some companies are really very good at it. A colleague of mine who worked for a large supermarket chain in Europe described to me a fantastic model that I would recommend to anyone. Each year, all the senior managers and executives of the company up to and including the Chief Executive are obliged to spend more than a week of their time carrying out relatively unskilled tasks in the company's retail outlets or distribution centres. Some even got to meet real customers. This laudable act was intended to keep the feet of the anointed firmly on the ground. It also gave the executives a chance to understand what working at the sharp end was really like. Finally it was a great morale booster for the checkout staff as they watched their hapless leaders struggle to weigh a pound of apples or puzzle over the pricing of a kumquat.

When my friend returned from his short sabbatical, I quizzed him on his experiences. First of all, I noticed that he was limping and he had a bandaged hand. “It's a lot more physical than you would expect”, was his response when he noticed me staring. “What did you learn?” I asked. He narrowed his eyes and looked at me threateningly. “Doors!” he cried, “I never realised how impossible doors can be.” I was taken aback. The only software package I had heard of that had “doors” in the name had nothing to do with retail warehousing. “Well” he continued, “the way that my people designed the warehouse systems means that anyone using it had to walk through at least three doors for every single transaction they did. That's how I damaged my hand. Someone was coming the other way at just the wrong time.” With rising emotion he continued. “When I get back to the office the very first thing I'm going to do is to remove all the doors in our warehouses and make a great big bonfire with them. Then I'll make the project team redesign their system from scratch. This time we will really make sure that things work smoothly and reliably. Finally, we'll put the implementation team to work in the warehouse in real life for a good few weeks. When they complain, we'll make them work a few weeks more. That'll teach them.” With a disturbing glint in his eye, he hurried off. It had definitely been a formative experience.

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