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Bragging Rights

Some businesses are particularly “sexy” to investors. Angels who get involved in interesting companies—a restaurant, a winery, a minor-league sports team—will have a built-in conversation topic at cocktail parties and dinners with friends and business associates. They’ll also have their eye on the perks—the best table in “their” restaurant, the owners’ box at the game, or their name on the label of a good Pinot Noir!

The primary reason angel investors invest in entrepreneurial businesses is to make money. They will evaluate any business proposal first and foremost on financial criteria. Generally, they must feel confident that they will see a higher rate of return on their money by investing in your company than by investing in less risky alternatives, such as stocks and bonds. But other factors motivate angel investors as well, including:

 The thrill of entrepreneurship. Many angels are former entrepreneurs, and they enjoy participating in the launch of a successful company, the competitive nature of business, and the challenge of the marketplace.

 A desire to support their community. Angels want to contribute to the growth of the local economy. They recognize that new businesses—their investments—have a positive impact on the community by creating new jobs and revitalizing industries.

 The search for a balanced investment portfolio. Angels are high-net-worth individuals and generally have other investments, such as real estate, stocks, and bonds. They may be motivated to invest in high-growth, high-risk new companies to diversify their portfolios.

 The need to be engaged. For angels who are retired or semi-retired, investing in young businesses is a method of staying involved in the business community in an interesting way that suits their lifestyle.

 A wish to keep learning. Angel investors tend to be intellectually curious. Being involved with new companies enables them to continue to learn and acquire knowledge about business and industry.