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Introduction

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Hi, I'm Julie Sullivan author of Ready for Market and a seasoned consultant to sellers everywhere. And I have a question for you...

If you could pick your greatest challenge to preparing your property to sell, what would it be?

a) Finding a great Realtor I can trust

b) Deciding exactly what upgrades and changes to make

c) Choosing colors and finishes

e) Organizing and decluttering

This book is written as a guide to help you with any and all of the above tasks associated with selling a home. My background in as a Realtor, House Flipper, and Remodeling Contractor has prepared me to consul sellers in the best and most necessary preparations. People call me from all over the country to walk through their homes, or review their listing photos online. My special skills include a keen eye for the detracting features of a home that may keep it from selling. From pointing out clutter that sellers no longer see, to recommending new countertop materials in the kitchen, I've helped hundreds of homeowners over the years come to terms with what needs to happen to sell their home for the most money in the least amount of time.

Unfortunately, too many Realtors and their clients take a "let's list it and see what happens" approach to selling a home. The biggest mistake I see homeowners making, is to too easily trust this philosophy. The Real Estate market has changed immensely in recent years, with younger buyers coming into the market that literally grew up watching HGTV. This new breed of home buyers look for move in ready properties. They expect to make few repairs or upgrades. For this reason, sellers need to heed the advice of home stagers, saavy Realtors, and other professionals who make it their business to know the market.

This book is the product of an online telesummit I conducted. I set out to interview some of the best people in the industry. The result of my interview series is published here. The information I gleaned in the process prepared me to become the consultant I am today. I hope you'll find it valuable.

Ready for Market

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