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1.9 Green Careers Coaches and Green Career Services

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Green Career Coaches are a relatively new and growing phenomenon within the well‐established area of career coaching. Career coaching was defined by Donna Sweidan, in a 2013 interview in Forbes (2013) magazine:

I approach it as a discipline composed of two similar but distinct tracks: coaching and counseling. The goal is to support people in making informed decisions about their career development and trajectory, as well as offer various tools that they can use – résumés, cover letters, LinkedIn profiles – to meet those goals…definitions of the field – and the work – may still vary among more conventionally trained coaches.

In general, ‘coaching’ tends to be a solution‐oriented approach, which involves working with clients to see what concrete steps they can take to achieve career objectives. ‘Counseling’, however, is more process driven – you look at whether there are any behavioral, emotional or psychological issues that could be impeding a person's desired career ambitions.

But the core virtue of career coaching is to help people assess their professional situations with a greater degree of honesty, curiosity, empathy and compassion.

Green coaches can help you to develop a career in the sector, but they differ in many ways, including

Approach

Some focus on your approach to life and your personality in order to help you develop a fruitful career. Others have a focus on directing you towards a green career through professional advice, training and linkages to main employers.

Clients

Their clients vary between graduates, career changers, senior executives and all levels of management.

Sectors Covered

Can be highly focused such as conservation only, or can cover corporate sustainability, or the entire green careers sector.

Location

Normally country‐based – many focussing on the UK or USA but can be online and/or global.

Global Environmental Careers

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