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Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Cataloging-in-Publication Data

Names: Jutkowitz, Alexander, 1968– author.

Title: The strategic storyteller: content marketing in the age of the educated consumer / Alexander Jutkowitz.

Description: Hoboken, New Jersey: John Wiley & Sons, Inc., [2017] |

Identifiers: LCCN 2017020141 (print) | LCCN 2017032080 (ebook) | ISBN 9781119351443 (pdf) | ISBN 9781119345091 (epub) | ISBN 9781119345114 (cloth)

Subjects: LCSH: Marketing. | Storytelling. | Content (Psychology)

Classification: LCC HF5415 (ebook) | LCC HF5415 .J87 2017 (print) | DDC 658.8/02 – dc23

LC record available at https://lccn.loc.gov/2017020141

Cover Design: Wiley

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